Social Marketing – Like and Share – Although “social marketing” is sometimes seen only as using standard commercial marketing practices to achieve non-commercial goals, this is an over-simplification.
Applications of social marketing Health promotion campaigns in the late 1980s began applying social marketing in practice. Notable early developments took place in Australia. These included the Victoria Cancer Council developing its anti-tobacco campaign “Quit” (1988), and “SunSmart” (1988), its campaign against skin cancer which had the slogan Slip! Slop! Slap!.[3] WorkSafe Victoria, a state-run …